I have always recommended Swarovski binoculars for hunting when people want the clearest and brightest binocular available. The first time someone looks through one of these top quality Austrian binoculars you can almost see the exclamation point above their head. It's that shocking. The brightness and clarity and contrast is not verbally explainable, especially since most of us are used to looking through some pretty good glasses in the middle price range. The difference between a world class binocular like the Swarovski 10x42 EL and most of the rest of the world's offerings is so great that when you look through them for the first time your eyes are actually in danger of popping out. Gaping mouths and drool are common. You get what you pay for. This Swarovski binocular is not inexpensive, but the best of anything never is. These are rugged, durable European binoculars that ooze class. They are an investment to be handed down with pride from generation to generation. All Swarovski optics are shockingly bright and clear, including the world class Swarovski rifle scopes. Swarovski spotting scopes are likewise used by professionals the world over for birdwatching and photography. Swarovski crystal is sought after by collectors and connoisseurs around the globe. A lot of people pronounce the word incorrectly. If you go skiing and fall down and break your leg, you might have "swore off skiing." Sworeoffskiing. Sworeoffski. Swarovski. Now you got it.