Category Archives: Main Category

21 Feb

SHOT Show 2012, Part Duex

Steven K. Ledin,

 

 

We take customer polls and reviews and present certificates to vendors for certain winning categories and products. In the 2012 Leupold catalog on page 81 you'll see a thumbnail copy of our Brilliance Award that we presented Leupold for the "Best Premium Tactical Riflescope", which was the Mark 4 4.5-14×50 ER/T M5 Front Focal. It's great to know that they respect us and our award so much that they published it in their catalog. It's fun knowing that many retail locations that sell Leupold products give out their catalogs, and customers will see that OpticsPlanet is the place to buy …

11 Feb

SHOT Show 2012 Part One

Steven K. Ledin,

 

Perpetually my favorite stop at SHOT

 

Our daily chartered bus picked up almost two dozen OP employees from three different rental houses and dropped us off in front of the Sands Convention Center where we hit the ground running in wildly diverse directions like dropping a handful of BBs on a countertop. The first day of SHOT was officially started. Most of our folks were there from our purchasing department, but others were from Merchandising and Marketing, with me alone representing Product Intelligence until Trevor got there the next day.

SHOT is a dealer only show swimming with …

26 Jan

SHOT Show 2012 Media Day Video

Steven K. Ledin,

 

OpticsPlanet @ SHOT Show 2012 Media Day from Steve Ledin on Vimeo.…

25 Jan

Shot Show Media Day 2012

Steven K. Ledin,

Involuntary facial expression when burning buckets of free ammo

The 2012 SHOT (Shooting, Hunting, Outdoor Trade) show media day event is held annually the day before the actual SHOT SHOW convention starts. It was held 20 miles outside Las Vegas again this year, at the Boulder Pistol and Rifle Club in Boulder City, Nevada. The media day event invites bona fide gun writers from around the world to fondle and learn about new products, and most importantly to us, burn truckloads of free ammo of every kind imaginable out of every kind of gun and optic system that is new …

15 Jan

Leaving for SHOT, Eye Injury, and New Daughter!

Steven K. Ledin,

Leaving for SHOT tomorrow morning early. Monday is media day, and this Riflescopeblog.com gives me credentials to play with the other writers during this event. After about 20 SHOT shows, I’ve never been able to attend. It’s held at a local range, and we’ll shoot all the new stuff from scores of manufacturers. Several people from our marketing group will attend and film some shots. We’ll try to keep everyone informed about new products and developments.

This whole week I’ll be wearing 5.11 Taclite Pro shirts and pants with 5.11 Tactical Trainer boots and a Galco SB3 leather dress belt