13 Feb

>2008 SHOT Show

Steven K. Ledin,

The SHOT (Shooting, Hunting, Outoor Trade) show is the largest and most important show for our shooting sports industry. It was in Las Vegas this year, and was better than ever. Vegas is a user friendly town for conventioneers, and getting around is not difficult. The new products will be trickling in in the next few weeks and months, and new vendor relationships are being solidified. There were over 30,000 manufacturers and distributors there, and I saw every one. Tons of notes taken, a few acted upon so far. Lots of exiting new offerings, so keep an eye out for …

18 Jan

>First Plane vs. Second Plane

Steven K. Ledin,

A customer asked a good question the other day and I thought I would share it and the answer with you:

“On a variable power scope, the reticle in the first focal plane increases or decreases with the power setting ( correct me if I’m wrong) so th reticle appears the same size on the target. In the second focal plane the reticle stays the same size as the image increases or decreases in size with the power setting, so the reticle covers more area on low power, and less area on a higher power. What are the advantages
08 Jan

>Scope Choice for a .22

Steven K. Ledin,

A customer asked a question the other day that kind of relates the importance of price and purpose in choosing a scope for his son’s .22. This is the question:

“I just purchased a Savage MK II BTVS for my son and I need to get a Scope for him.
There are way to many for me to learn, so when in doubt ask the experts. I just would like to buy a scope that is good for the range and will standup to time and a teen’s usage and easy to use. Stainless Steel would be nice to match
29 Dec

>Holiday Greetings

Steven K. Ledin,

I hope you all had a merry Christmas! God bless you with health and happiness in the new year! Thanks particularly to all the fine forum contributions from the regulars. Aim Hard!…

28 Nov

>VX-7 Worth the Money?

Steven K. Ledin,

A customer posed an interesting question yesterday:

“My sons both have VX-III scopes on their rifles (7mm Mag Remington Sendero 3×10; 270 Remington XCR 2.5×8) and they seem to be fine scopes for our purposes. I am getting a new $3,000 custom rifle for Elk, and would like advice about whether the 2x price for the VX-7 is justified.
I have also read comments that for the price a Swarovski or other high end European scope might be better.”

My answer was:

“Good question. The VX-7s have been chosen as best picks in several magazines. I have only seen them